What have you got to give (away)?

In today’s micro-podcast I’m talking about why I think it’s a good idea for artists to give things away for free.
This post was published on Friday 12th June 2009
In today’s micro-podcast I’m talking about why I think it’s a good idea for artists to give things away for free.
This post was published on Friday 12th June 2009
Thoroughly agree.
I actually give original paintings away for free from time to time. Always in a simple answer a question format as I don’t want to force people to go through hoops to particpate.
I give people a choice from X paintings as I want it to be genuine if I’m going to do it – e.g. I ran a Free Painting thing earlier today (it’s now fiinished) and it was a lot of fun and exposed my paintings to hundreds of people
Hi Michael,
I think we are of a very similar mind. My pattern site is totally free and its value is two fold. I aim to promote the development of childrens creativity and (to a lesser extent) get my other work in front of people’s eyeballs. Its very rewarding when people contact you thanking you for making and distributing things for free. I heartily recommend it!
Here’s the free site: http://www.patternsforcolouring.com/
Great podcast Michael! What I love most? The sound effect is great fun too!
Really loving the footer links you’ve done now, beaut little hand drawn icons. Can’t wait to see the book too!
…and yes, I get you about the free distribution thing. Totally. Everything starts with giving. Thanks for sharing your genius once more.
Interesting thoughts, Michael. I must confess that making money is a more pressing problem for me – I generally don’t have any problem giving stuff away!
I’m simply more comfortable in the arena of ‘free/voluntary/artist-run’ and I struggle to fit my work into the commercial model.
Yes, giving things away for free can be an excellent promotional tool. I’ve always had that philosophy and have been giving stuff away for free on my website for years. Last year I made a little mini-comic (http://www.thefuzzyslug.com/2008/09/02/fresh-out-pdf-version/) that people could print out on their own and I even took a bunch to conventions to hand out or just leave around on tables. It worked very well. I have even gotten work as a direct result of this giving. So, yes. Yay for free stuff!
On a side note, not only can this be beneficial to the visual artist, but any creative person. There is a movement going on right now in the literary realm where authors are podcasting or even giving out free PDFs of their work. I know several of them have acquired publishing deals as a result of this type of distribution of their work. I’ve even seen well known authors try out this tactic to refresh audience for older works to much success.
Clay Shirky has a great way of describing this phenomena: before the internet, it was “gather, then create.” Today, we can “create and then gather.”
Giving things away for free is a gesture that resonates with people not only because they’re getting something for free, but because it’s a way to help people self-select which tribe they want to belong to without a deep investment. Your booklet on drawing is really a multi-panel party invitation that gives everyone an idea of the kind of experience they may have if they bother to show up and poke around.
You can’t receive with a closed fist! I give paintings away from time to time too…
for now, all i’ve got to give away is a link to my blog. =)
But i think it’s specially cool to trade or give away studies of works. It is nice because it makes all the process of making it visible, that’s more than giving away so idea that is already done, with all of its questions answered.
I try to live my live by the “sharing economy”.
Thanks for your posts. Keep on sharing!!
Hi Michael. I tend to disagree (but what else would you expect?).
In giving it away you are reducing the value of it to your potential customers. If they got it for nothing they are likely (it seems to me) to be less caring of it – and are possibly less likely to remember you because of that. Something that is paid for is more likely to be valued and cared for, and someone who is unwilling to pay a small price for something probably doesn’t really want it in the first place.
Finally, if you give stuff away, are you reducing the value of work of other artists? Year ago, when I was living overseas, I gave language lessons on the side for nothing. I soon found out that this greatly annoyed the local English teachers, who felt that I was taking their business away.
Does all this sound a bit churlish? I hope not…
Mx
Hello Mikey
Not churlish at all. You raise a good point about the value put on a piece of work (or a language lesson for that matter).
In response, firstly I’d say that I am not advocating giving away something that someone else is trying to sell. If for example I published a book and gave it away while someone else was trying to sell it, I can quite see why that would piss the other seller off. My book would have two conflicting values (free and the full price the seller is trying to sell it for). That would probably also annoy people interested in my work who might have paid the other seller’s price and then see that they could have got it for free.
Secondly, I agree that things given away for free can often be given little value or respect by the receiver, though this is not alway the case by any means. I think this is more to do with the amount a person would want to own something rather than the amount they have to pay for it. If something gives pleasure or some other sort of value (informations for instance) then just because it is free doesn’t mean it won’t have value.
Thirdly, I would add in giving something away artists (or language teachers) should do so as part of a plan. Clearly if I gave everything I produce away I will never make anything from my work (and I want and need to make money from my work). It makes sense to find things to give away that have costs (in terms of both money and time) that don’t increase in relation to volume (ie giving one away is no different that giving 10000). Using the internet for distribution is a wonderful way to achieve this.
My experience of working to this model has been very positive. My recent 75 Ways to Draw booklet was given away on Flickr. It cost me nothing to offer the download, and as I was already producing a limited edition of the booklet then there was only little extra work involved in making a downloadable version. Instead of producing a digital version of the booklet I created a version that needed to be downloaded, printed out and made up into a finished book, meaning that whist people didn’t need to pay for the booklet that did have a cost in terms of time in creating it. I do think that meant that they were only likely to do that if they really wanted to booklet. I was also very keen on the idea of the booklet existing physically, rather than simply as a pdf.
This is something I’m planning on repeating. I have something new ready to appear within the next couple of days.
As an aside, whilst you might have thought that offering the booklet for free might have meant that people were less likely to buy it, that doesn’t seem to have been the case as the edition has all but sold out. I suspect that there will always be people keen to own something original even if there is a facsimile available.
I’m catching up with your micro-podcasts and just love the thoughts in this post. A good topic to mull over… Thanks for making us mull!